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How Can Female Sports Fans Legitimize Themselves Under Male Domination?:
A Study Based on the Weibo Super Topics of "National Table Tennis"
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WANG Chuangye ,MA Xu ,DONG Jiaying ,ZHANG Enshuo ,LYU Yongfeng 1
Abstract:In male-dominated sports spaces, female sports fans consistently face stigmatization challenges
regarding their identity and practices. This study focuses on the Weibo Super Topics of Chinese National Table
Tennis ("Guoping") athletes to explore how female fans legitimize their identity and actions. The findings, on the
resource level, reveal that strategies like adaptation, boundary-drawing and performance are adopted to navigate
muscular sports culture. On the process level, narrative translation, moralization and the strengthened identity
construction are used to link individual behaviors to societal values; while on the cognitive dimension, spillover
effects and visibility labor are leveraged to broaden social recognition. The study also indicates that in the Chinese
context, female sports fans can only seek recognition and gain legitimacy partially under the structural constraints
of "state-market-society".
Keywords:female sports fans; Weibo Super Topics; fandom circles; stigmatization; legitimization
Authors' addresses: 1. School of Journalism and Communication, Wuhan Sports University, Wuhan 430079,
Hubei, China; 2. School of Media and Communication, Wuhan Textile University, Wuhan 430073, Hubei, China
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